6 Tips to Create a Marketing Plan


January 11, 2024

Picture this: no more last-minute brainstorming sessions, no more frantic content creation dashes, just a clear, organized marketing plan to guide you month by month. Sounds like a dream, right? Well, it’s totally achievable!

I’m thrilled to kick off the year with some strategic marketing insights that’ll make your life a whole lot easier when it comes to creating your marketing plan for 2024. Let’s dive in!

Tip 1: Plan Ahead, Act Ahead

First things first, take a breather and plan your marketing calendar for the entire year (too much? ok, start with one month). Map out key events, holidays, and industry trends relevant to your business. This will serve as your guiding light, helping you stay on track without last-minute scrambles for content ideas. Outline your objectives for the year. Whether it’s increasing brand awareness, boosting sales, or expanding your online presence, defining these goals will provide direction for your marketing efforts.

Tip 2: Content Pillars

Identify core themes or content pillars that align with your brand. These pillars will be the foundation of your content strategy throughout the year. Break them down into subtopics and use them as your compass for creating consistent, on-brand content. This could be something such as a weekly quote, a special call out to one of your clients, or celebrating holidays and big moments.

Tip 3: Batch Create Like a Boss

Save yourself some serious stress by batch creating content. Set aside dedicated time to create multiple pieces of content in one go. This approach not only saves time but also ensures a cohesive flow across your marketing efforts. It might feel daunting at first, but after the first couple of times you won’t be able to ever go back… trust me!

Tip 4: Utilize Automation Tools, Consistency is Key!

Streamline your processes by utilizing marketing automation tools is seriously one of my most important tips from this list. From scheduling social media posts to setting up email campaigns, these tools save you time and effort while maintaining consistency.

Tip 5: Review & Adapt

Flexibility is key in the world of marketing. Regularly review your marketing plan, analyze what’s working and what’s not, and adapt accordingly. This allows you to fine-tune your strategy – I like to do a mini “audit” of my marketing plan every 3 months to decide what has been working and what hasn’t. This allows you to pivot (Ross reference, anyone?), and continue to maximize the impact of your marketing plan.

Tip 6: Invest in Quality

Quality matters! High-resolution, professionally captured images convey credibility and attention to detail. They stand out in a crowded digital landscape and leave a lasting impression on your ideal clients. Images have the power to share your brand’s personality and convey your brand essence. Whether it’s product photography showcasing your offerings or lifestyle imagery showing off your brand’s voice, visuals help to forge an emotional connection with your audience.

Start Your Marketing Plan Today!

Remember, strategic planning is the secret sauce to marketing success. For a limited time, I’m offering an exclusive discount on my yearly marketing plan: YOUR ULTIMATE SMALL BUSINESS DIGITAL MARKETING BLUEPRINT. This comprehensive guide is your ticket to boosting your marketing efforts and achieving your business goals. It will provide you with step-by-step guidance, templates, and strategies to supercharge your marketing efforts and achieve remarkable results.

Cheers to a year filled with clarity, visibility, and growth of your marketing plan!


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