Here are some “yes” and “no” tips to consider when having a branding photography session. We want you to look and feel your best, and be as prepared as possible!
Plan ahead: Take the time to plan and prepare for the shoot. Make a list of shots you want to capture, outfits you want to wear, and props you want to include. I usually suggest you do this about a month ahead of your desired shoot date.
Show your personality: Use the opportunity to show your personality and brand stories in the photos. This can include posing in a way that represents your brand, incorporating your brand’s colors, and using props that align with your brand, and also having fun. Love race cars? Let’s work it in!
Include a mix of photos: Aim for a variety of photos that showcase different aspects of your brand, such as product shots, lifestyle shots, your process, client experience, and behind-the-scenes shots, your personality/interests, and of course, celebration!
Use the photos consistently: Once you have the photos, use them consistently across your website, social media, and other marketing materials to establish a cohesive brand image.
Consider the season and location: when planning the shoot. Depending on your brand and industry, you may want to shoot outdoors in a specific location or during a specific time of year to align with your brand’s aesthetic.
Don’t rush the shoot: and try to squeeze it into a tight schedule. Take the time to plan and prepare so that you can make the most out of the session.
Don’t ignore the details: such as makeup, wardrobe, and props, as these can make a big difference in the overall look and feel of the photos. When you look good, you feel good! We want to show off that authentic YOU, like the below!
Avoid using the photos inconsistently across your marketing materials, as this can dilute your brand message and confuse your audience.
Don’t forget to consider your target audience when planning your branding photography session. The photos should appeal to your ideal customers and reflect their preferences and interests as well as yours.
Don’t neglect to communicate your brand values through the photos. Consider how you can visually represent your brand’s mission, values, aesthetic and personality.
Don’t rely solely on stock photos instead create custom photos for your branding. Custom photos will better represent your brand’s unique qualities and help you stand out from your competition.
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Let’s chat one-on-one about how I can help you show off your business, and sell to those ideal clients. No strings attached, I am here to learn more about you!