What is Branding Photography and how can it increase my clients and sales?

Branding

June 17, 2020

You have your marketing and PR team working hard for you. Your website is killer and your social media game is strong. You have your brand distinguished with your logo, fonts, colors and message. You have followers that engage and customers who adore you. Did you know that they want to know more about you and your story? After all, you are your brand. They want those behind the scenes shots. They want to know what a day in the life of you is all about. But most of all? They want to see your stunning face!

You know what that means? You need a branding lifestyle session – you need images to show off you, the force behind the brand. The who is just as important a story as the service or product you represent. Think about it, where are all the places that you use photos for your business? Your website (and if you aren’t you should be), Instagram, Facebook, Pinterest, Twitter, LinkedIn, and even email marketing. Brand photography brings the visual aspect of your brand to life.

Take a moment to think about scrolling down Instagram, did you read the full post or just click that heart solely based on the imagery? It’s ok, don’t be embarrassed, we all do it. We are a visual society and images are powerful tools to represent your story and message.

If you’ve ever rebranded, you know that it takes a lot of new content for your websites and social media to make everything cohesive. That’s where photographers (like me!) come in. A brand is the personality of your company or product, and I love working to capture these images that tell a story in both your personal life and professional life. Why not? The two worlds often collide anyway! Working with other entrepreneurs, helping them have fun and getting those images that they will love… that’s what it’s all about for me!

What is branding photography?

Branding photography provides imagery to up-level your visual branding by telling your story through imagery and making a connection with your viewers. The images will showcase your unique personality and brand further targeting your ideal client. Whether you’re a service or product based business, a lifestyle branding session will help grow your business. Professional photography will show clients that you are a serious business ready to guide them in their journey.

How will it help grow my business?

You know that having amazing images for today’s social media is a must for your personal and professional branding! Think about it, what’s the first page you go to on someone’s website? The ‘about’ page right? So, you know how important it is to show your ideal clients the best side of you.

Wouldn’t it be amazing to know you have amazing professional photos bringing your branding alive, not only on your ‘about’ page, but throughout all your social media platforms. People want to know you, like you, and most of all, trust you.

How can I use these images?

We want to create content that can be used on multiple platforms all at once, because why not knock it all out in one shoot?  We focus on images that work well on social media; images that let the world know what you and your brand are all about! It’s time to get rid of all of those stock images on your site and make your website be personalized to your target audience. Show them what you would want to see if you were looking for someone in your field.

But do I have to?

I get it,  you are dreading your session. You’re like most people who hate being in front of the camera having your photo taken. I feel your pain, because I’m the same way! Here’s some good news! It doesn’t have to be a dreadful experience. It can actually be a fun time. I can already hear you saying you don’t believe me. But it’s true!

“I wanted to thank you again for yesterday. I’ve never felt better about a photo shoot! You are an expert at putting women at ease, making them comfortable in their own skin, and keeping the photo shoot light hearted and fun.” -Katya

When am I ready to invest?

A common mistake that many businesses make is waiting to do brand photography until they feel like they have all their ducks in a row and are super successful. Let’s fix that! Let’s take you to that place using your brand photography. Clients want to see who you are, what your values are before booking/spending money/hiring/buying – the “know like and trust” factor.

How we can help!

We can help you achieve your business goals and attract the ideal clients with our branding photography services. One of my unique qualities as a photographer is helping my clients feel comfortable and at ease, allowing me to capture your true essence and your personality, all while showing off your business and skills.

What are the first steps in us working together?

First, I like to take the time to get to know our clients a bit before working with you. This really allows me to figure out what you are looking for in your session. I offer a creative consult where I will make outfit and location suggestions based on branding colors, outfit preferences and style.

I then recommend you come up with a few fun ideas that not only show what you do, but shows why you love doing it and what makes you who you are! This is always a blast during the shoot because it all happens organically when you love what you are doing!

To have a successful photoshoot, one that you feel good about, you need to find someone that takes the extra time to help build your confidence and put you at ease.

How do you help during the shoot?

With our hands-on direction, guidance and encouragement we easily help our client’s overcome any uneasy feelings about being photographed, and turn it into a fun and thrilling shoot! See how our hands-on direction can help you shine.⁠

The small, little easy directions like how to tilt your coffee cup to exactly where to land your eyes and shoulders makes all the difference in the world when trying to up a good photo to one you love.

How do I get started?

Download our free shot list to see everything you will need to get you started with your branding session. We break it down by not only what you need to do to prepare, but also what to bring! And most importantly, connect with us here and We will be in touch regarding scheduling your session!

Have questions about a branding session? I’d love to chat! Send me an email anytime!

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