Let’s be real, how many times have you used that one go-to headshot from your brand session… and ignored the rest? You’ve got a whole gallery of stunning brand photos just sitting there, and I’m here to show you exactly how to use them all. I’m talking the behind-the-scenes shots, those curated little detail images, and everything in between—because brand photography is so much more than just a profile pic.

And yep, I’ll be using my own brand photo gallery as an example so you can see how I actually use these images to show up online, connect with my audience, and keep my content fresh without reinventing the wheel every week.

You’ve got a content goldmine. Let’s turn it into a strategy that works as hard as you do. You in?

Every Day Life & Show Personality

A glimpse into my everyday life…. On the couch, at my desk, always with a puppy by my side and a coffee (or sometimes cocktail) in my hand. ⁠

Your gallery isn’t just about what you do, it’s who you are. This photo of me editing with a coffee and my pup with me? That’s a real look into my day-to-day.⁠

Tips

• Use lifestyle images to show what your work life really looks like. These make great Instagram stories, “about me” page visuals, or post intros.⁠
• ⁠Use BTS shots to show your process and build authority. Perfect for blog intros, “how I work” reels, or service explanation posts.⁠
• Use these fun lifestyle moments to break up business-heavy content. Share something personal that invites connection even if it’s just your go-to happy hour drink.⁠
• Fun, personality-packed and detailed shot like this do more than look cute. They humanize your brand, create connection, and break up your feed with visual interest. Whether it’s your favorite drink, tools of the trade, or something that screams you, these little moments tell a bigger story—and your audience loves that.⁠

Product Shots

Been loving all the recent product shoots for some of my favorite brands!⁠⁠ It’s a whole different vibe than photographing people, less about connection, more about intention.⁠

You don’t always need to be in front of the camera to show up.⁠

Tips

• Use detail shots as post openers, email headers, or filler content that still speaks to your brand vibe. I use these all the time to keep my feed visually dynamic and on-brand.
• Use detail shots to show what you bring to the table. It’s a simple way to highlight your style, professionalism, and all the little extras that make working with you special. These photos tell your story without saying a word.⁠

Action Shots

Whether it’s products or a lifestyle brand session, it’s always about story and strategy. That’s what makes your session feel like you and keeps it aligned with your brand’s vibe.⁠

Tips

• Use action shots to highlight your services or walk people through your process. Ask yourself, “What does working with me look like?” Chances are your gallery already has the perfect photo to show it.⁠

Re-Introductions

Don’t wait for a milestone to reintroduce yourself. New followers are finding you all the time. Use a favorite photo and share a bit of your heart. It builds connection and trust faster than any sales pitch.

Tips

• I do this every few months, pop up a fresh photo and reintroduce myself to new followers (and remind long-timers what I’m all about).⁠
• Use fun moments to add depth to your feed and express who you are! They’re perfect for sharing your story, your why, and what makes your brand stand out.⁠

Your gallery is a toolbox, not a one-and-done. Keep reaching for it and let it evolve with your brand. Use celebratory images like this one to share your wins, sales, growth, and all those exciting moments that show your journey forward.⁠

Still need help maximizing your brand photo gallery? I’m now offering marketing services to complement your brand photos, from your socials to email marketing and website updates.⁠ Let’s chat, no strings attached!