When Erin and Ashley, the dynamic twin sisters behind the innovative new dog leash brand UNIMIN, approached us for a photoshoot, we knew we were in for a treat. Their vision was clear: showcase their sustainable dog leashes for their Kickstarter campaign in a way that highlighted their functionality, versatility, and, most importantly, their love for dogs.

“As veterinarians, we see many patients walking to our clinics with their gear every day. We noticed that there is a gap in the market for products that are both stylish and functional. Many products are either overpriced, poor quality, or hard to use. On the other hand, some products are durable and comfortable but lack fashion sense. That’s why we decided to create our own brand of products that combine style, durability, comfort, and sustainability. Our basic motto is ‘Style your pet for a better world.'”

Bringing the Vision to Life

The goal was to illustrate how these functional and stylish dog leashes worked in real-life scenarios. With three different ways to hold the leashes, we needed to demonstrate their versatility. Additionally, we wanted to feature not just one, but two dog models to appeal to dog owners who, like many of us, have more than one furry friend. Our main goal was to capture a hero image that would stand out on their crowdfunding page for UNIMIN.

And boy, did we hit the jackpot! Enter Dutch, our surprise supermodel dog. Dutch wasn’t just any dog; he seemed to understand exactly what we were aiming for. His performance was nothing short of stellar, and I have a hunch that his modeling career is just beginning. You can check out more of Dutch’s adorable antics on his Instagram page here. A big shoutout to Brie for being his amazing dog manager!

From Vision to Reality

Ashley and Erin came prepared with a solid vision, which made our job a breeze. They knew exactly what they wanted and were one step ahead of the game. Our combined efforts, along with their technical specs, resulted in a photoshoot that not only showcased their leashes but also contributed significantly to their crowdfunding success. They reached their funding goals in just a few days, a testament to the power of a well-executed dog leash brand photoshoot.

A Dog-Centric Photoshoot

With eco-friendly pet gear being the focus, it was only fitting that our photoshoot revolved around showcasing these products through the lens of our canine models. Erin and Ashley had previously tried a DIY approach, but as they found, it wasn’t quite capturing their vision. Their review speaks volumes about the difference a professional touch can make, just check out their glowing testimonial here. We’re so thankful for clients like them! It really fills our cup to have such happy clients, getting the shots they really needed for their businesses.

Together, we collaborated to find the perfect space, select the ideal dog and human models, and create images that captured both the function of the leashes and the essence of the brand. This project was a prime example of lifestyle pet photography at its finest, highlighting both stylish and durable dog accessories and the joy of working with adorable pets. And let me tell you, getting to play with the dogs on set was a dream come true!

Since the shoot, Erin and Ashley have expanded their community with a Facebook group dedicated to their products. If you’re a dog lover or interested in their leashes, join the conversation here.

Goals Coming to Life

The beautiful products, the adorable dogs, and the collaborative spirit all came together perfectly for UNIMIN. It was a pleasure to work with such a dedicated team from UNIMIN and to see their hard work pay off so quickly, they met their Kickstarter goals within days of launching! I couldn’t be prouder of the work we did together.