This pilates branding session was an absolute blast! If you know me, or take one look at these incredible images, you’ll instantly guess what truly bonded me and my client, Lindsay: cocktails!

It’s a funny and fantastic fact: Lindsay selected me as her brand photographer primarily because of my love for cocktails and how I incorporate that playful side into my own brand and marketing. One look at her lifestyle products, Pilates Then Prosecco and Pilates Tini, and you’ll understand why, right?

This is a powerful testament that you should always show your personality, your favorite things, and your passions, even if they aren’t directly “part of your business.” They are part of you, your values, and what drives authentic connections. This is what makes prospective clients want to work with you, authenticity is the best strategy.

The Secret Ingredient: Pilates and Prosecco

Lindsay came to me through a referral (a friend who helped plan her husband’s bday – I love the way we meet people in this world) and she truly fell in love with my work over something as simple and fun as a shared love for a good martini. It made this fitness branding project even sweeter!

Lindsay was gearing up for an exciting launch: her new pilates on demand app and her incredibly fun merch line, which are cocktail inspired. She needed fresh, engaging brand photos and lifestyle photography to launch her new digital and physical products. So, we strategized and got creative… see the cocktail tie-in is strong!

This shoot was also my first time incorporating and delivering Behind-The-Scenes (BTS) videos as part of a brand package – an addition that has quickly become a signature offering for all our brand photography clients!

The Wellness Workflow: A Day in the Life

Our main focus was capturing the seven products in her merch line in a natural lifestyle setting. We decided to shoot right in her own home, which organically showed her genuine wellness routine and work life:

• The Kitchen: We captured healthy lifestyle moments with coffee, and of course, those signature Prosecco and martini vibes – perfect for those post-workout celebrations and casual editing sessions.
• The Office: The setting for all the planning, prepping, and digital work. We showed the behind-the-scenes of running an online fitness business.
• The Home Studio: The heart of her app content! This is where we focused on Pilates poses and yoga photography, utilizing the reformer, rebounder, and other cardio equipment. This showed the versatility of her at-home Pilates content.

We had such good vibes going! With great music and a bubbly atmosphere (we definitely faked some of the martinis so Lindsay could stay sharp for the camera!), the entire session flowed perfectly. Lindsay’s personality shone through, proving that showing your authentic self makes for the best professional branding images.

Client Success: Ready for Launch!

Here’s what Lindsay had to say after receiving her images:

“I had the best time shooting with you and am loving the images! Using them for YouTube and setting up the app now. Also updated my website. Thank you so much!”

It’s so rewarding to help a Pilates instructor and wellness entrepreneur bring their unique vision to life. If you’re looking to elevate your brand with photos that are authentic, engaging, and perfectly capture your personality, let’s chat!

Ready to infuse your fitness brand with your unique personality? Tell me, what’s the fun, non-business passion that you think should be part of your brand story?