When Anna reached out for a variety of photos for her beauty magazine publication with Ulta, I knew we had a fantastic opportunity ahead of us. Our primary focus was shooting on a clean white background, which allows for seamless integration into the magazine layout. This minimalist approach works beautifully for many branding needs, but I always enjoy mixing in lifestyle shots for a more dynamic feel.

The Perfect Blend of Styles

In my experience, the type of images that work best for your brand often depends on how you plan to use them. For social media posts, behind-the-scenes marketing, and promotional content, lifestyle images add character and connection. Solid background images, like the ones we shot with Anna, are perfect for more formal settings, think “About” pages, professional profiles, or interviews.

I often find that corporate clients like lawyers, finance professionals, and doctors, favor the clean look of white backgrounds. It’s simple, sophisticated, and allows their professionalism to shine through. On the other hand, creatives, artists, and personal services often gravitate toward lifestyle backgrounds that capture their vibrancy and personality (think bright DTLA murals).

Unsure of which style suits you best? Don’t worry! That’s where our strategic call comes into play. Whether you want a mix of both or prefer to lean one way, we’ll tailor the session to fit your vision.

Photographing with a White Background

While white backgrounds have their advantages, they do come with some limitations. They work well for headshots and certain playful images, like ones that we created with Anna, but they can feel a bit one-dimensional if not thoughtfully planned.

Now, let’s take a moment to talk about Anna’s incredible fashion sense. Those killer pink pants? Absolute showstoppers! Fashion plays a significant role in branding photography, and Anna’s vibrant style perfectly complemented the lively images we captured. It’s all about finding that balance between what you wear and how it reflects your brand.

Dog’s on the Scene

During our shoot, Anna’s playful spirit truly shone through, especially when her adorable dogs joined us for a few shots. And let me tell you, there’s nothing like a brand dog to add that extra charm! This is perfect when utilizing white backgrounds, simplicity showing off the subjects.

Quick side note: One of Anna’s pups turned out to be a bit of an escape artist! While she was at the printers, I found myself on an unexpected adventure chasing the little furball down the street. Luckily, dogs seem to naturally love me, and coaxing the pup back home was easier than I thought. What a start to our day!

Let’s Create Magic Together!

Ultimately, the key to effective branding photography is understanding your needs and how to showcase your unique personality. Whether you’re drawn to the clean lines of a white background or the warmth of a lifestyle setting, I’m here to help you bring your vision to life.

If you’re ready to explore how we can create stunning images that truly represent your brand, let’s chat! I can’t wait to see what we’ll create together!