The Bold Mirror Branding


April 20, 2023

Elsie’s branding session for The Bold Mirror was a celebration of empowerment, change, and accomplishment. She was looking for a modern, edgy clean atmosphere with a space where she could work, show her empowerment and celebrate her new business, The Bold Mirror.

She was excited and nervous at the same time, but she knew that this was a significant step towards showcasing The Bold Mirror and empowering other women to live their most bold, ambitious, and unapologetic lives. With a brand new launch of her website and podcast, she was in need of some new lifestyle brand image, as well as wanting to share more images that have herself.

Elsie had chosen The ROW DTLA for its modern and edgy ambiance, which perfectly matched her brand’s message. The clean and contemporary space provided the perfect backdrop for her vision of empowering women through personal development, coaching, spirituality, and lifestyle. It was a reminder that it’s never too early or too late to start something new.

During the branding session, I worked closely with Elsie to capture her essence and brand message in the images. We laughed, she posed, and together we had fun throughout the session. It made for a perfect collaboration and story-telling of her brand. She is building a community that teaches to Live your most BOLD, AMBITIOUS & UNAPOLOGETIC life. Stop Dreaming. Start Doing.

Elsie also made sure to incorporate elements of her in action into the session. She posed with her microphone for her new podcast, her favorite inspirational books, and of course, her computer and notebook, showcasing her multifaceted approach to personal development and growth. The images would not only serve as promotional material for her website and podcast, but also as a celebration of her accomplishments and a reminder to herself of how far she has come. We ended with a fun little confetti series (trying very carefully not to pollute all of The ROW with silver starred confetti).

Elsie’s branding session was not just a photoshoot, but a celebration of empowerment, change, and accomplishment. It was a reminder that with passion and purpose, anything is possible. With her new lifestyle brand images for The Bold Mirror, Elsie is ready to inspire other women to live their most bold and unapologetic lives

Are you ready to inspire your target audience or get an upgrade to your website imagery? Let’s chat!


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