This month’s topic is all about generating business and qualified leads. I’m thrilled to dive into this one because I know how intimidating the word “sales” can be. Trust me, I’ve been there. The idea of reaching out, asking for things, or promoting yourself can feel daunting. But here’s the secret: it’s the only way to grow, expand, and turn your dreams into a thriving business.

Sales isn’t a dirty word; it’s simply about connecting with people who need what you offer. Think of it as helping someone solve a problem, your problem-solving skills are exactly what they’re looking for! Remember, people are excited to work with you. One of the biggest obstacles I see is the fear of coming off as too pushy or salesy. I get it, I really do, but it’s time to let that fear go.

Did you know it takes 7-10 touchpoints to grab someone’s attention? If you’ve only reached out a couple of times, you’re not being too pushy—you’re just getting started! Next time you hesitate, ask yourself, ‘have I really connected enough’? Probably not. Keep reaching out, you’ve got this!

To make this easier, we’ve put together some key takeaways on how to generate business and qualified leads, plus email templates to help you connect, collaborate, and gather those valuable referrals and testimonials. Let’s get started!

Key Notes on Generating Leads

Download Brie’s DIY Guide: Lead Generation, click here! 

1. Becoming Better at Reaching Out to Potential Clients

• Practice regularly reaching out to potential clients, even if they are strangers. 
• Develop a sales mentality and embrace cold outreach as part of your strategy.
• Overcome the fear of rejection and focus on potential benefits rather than fears. You have nothing to lose only clients to gain. 
• A personal email based on research about the client’s business and challenges is more effective than a generic email. 
• Leverage online tools and platforms like LinkedIn and websites to research potential clients and personalize your outreach.

2. Generating Qualified Leads and Prospects

• Utilize both inbound and outbound marketing strategies: SEO, social media, email marketing, and face-to-face networking.
• Understand that lead generation requires consistent effort, patience, and multiple touchpoints (7-10 times).

3. Advertising Strategies and Direct Ways of Advertising

• Diversify your advertising efforts: email, social media, direct mail, and in-person networking.
• Tailor your messaging and touchpoints to your service offerings to attract your ideal target audience.
• Focus your efforts on channels that historically yield the best leads for your business. And ignore the ones that don’t.

4. Importance of SEO and Digital Presence

• SEO is crucial for visibility and lead generation, helping potential clients find you online.
• Ensure your website is optimized and content is aligned with your values and target audience.
• Display positive reviews prominently to build credibility and trust.

5. Managing Touchpoints and Client Engagement

• Use a variety of touchpoints: emails, social media interactions, phone calls, and personalized outreach.
• Repeatedly engage with leads to ensure your message is seen and remembered.
• Build long-term relationships through meaningful conversations and providing ongoing value.

6. Asking for Referrals and Testimonials

• Consistently ask for referrals throughout your service process, not just at the end.
• Make the referral request about the client’s benefit and experience.
• Alternatives to testimonials and referrals include engaging in long-term relationships and nurturing leads over time.

7. Branding

• Use company logos and consistent branding and visuals to create a recognizable and professional image.
• Ensure all visual and written content aligns with your brand values and appeals to your target audience.

8. Understanding Lead Statistics and Conversion Rates

• A small percentage of leads are ready to buy immediately; most require nurturing over time.
• Effective lead generation involves moving potential clients through a marketing funnel with various touchpoints until they are ready to convert.
• Recognize that lead generation is a long-term process that requires consistent communication and relationship-building.
• Continuously evaluate and refine your approach to ensure it aligns with your business goals and market conditions.

9. Consistency and Persistence in Lead Generation

• Lead generation is not a one-time effort; it requires ongoing, consistent activity.
• Sales and lead generation should be part of your daily routine, focusing on profit generation and client acquisition.
• Personalized outreach is more effective than generic mass emails. Research and tailor communications to address the specific needs and challenges of potential clients or partners. Speaking of which, we are now offering marketing email templates for $7! See more below.

10. Importance of Content Variety

• Different people consume content in different ways. Use a mix of photos, videos, written content, and interactive elements to engage a broader audience.
• Ensure your content is engaging and relevant to keep your audience interested and informed.

11. The Value of Community and Networking

• Participate in community events and networking opportunities, even if it feels exhausting.
• Networking can provide both social benefits and business opportunities, helping you meet potential clients and partners.

12. Collaboration and Referrals from Like-Minded Businesses

• Build a community of partners and collaborators, even with those in the same field.
• Collaborate and refer clients to each other to expand your client base and support each other’s growth.
• Foster strong relationships with like-minded businesses to create a supportive network for mutual benefit.

Email Templates to Boost Your Business

These email templates are designed to help streamline your outreach efforts and foster meaningful connections with potential collaborators and clients. Whether you’re reaching out for the first time, following up on a meeting, or requesting testimonials, these templates provide a professional and friendly framework to build upon. Did I mention that they are only $7?!

Come Join Us for More!

We’d be thrilled to have you join our community of passionate women entrepreneurs. If you have any questions or need assistance, please don’t hesitate to reach out to us at krista@kristamason.com.

Here’s to empowering each other, achieving our goals, and making a difference together!