You have your marketing and PR team working hard for you. Your website is killer and your social media game is strong. You have followers that engage and customers who adore you. Did you know that they want to know more about you and your story? After all, you are your brand. They want those behind the scenes shots. They want to know what a day in the life of you is all about. But, most of all? They want to see your stunning face!
You know what that means? You need a branding lifestyle session. You need images to show off you, the force behind the brand. The who and the what behind the brand has just as important a story as the service or product you represent.
I love working with our branding clients to capture these images that tell a story about them in both their personal life and professional life. Why not? The two worlds often collide anyway!
Timea was super nervous the first time she reached out to me. Her marketing manager told her she needed to represent herself in her marketing materials with some professional branding images. She reluctantly reached out to me and booked her session. I guided her along the whole process from outfits to location. We took inspiration from her furniture business. Together we created the perfect inspiration board that was the foundation for bringing her vision to life. I got to know her and connected with her during the process and assured her that the session would be fun. Of course, she didn’t believe me right away, but she trusted me, pulled everything together, and was soon ready for the session.
We met in person for the first time on the day of the shoot. I could sense she was a tad nervous. I reassured her that we would have fun and that she would absolutely love her images. Together, we had come up with several outfits and set-ups to best represent her and her brand. As we started shooting, the laughter started and Max (the dog) and I became best friends. Soon she started to relax and flow with the session as if she was a pro. She went from not believing that this would be fun to having a blast! Later she told me she actually had a good time.
That’s what hiring a professional is all about. Not just doing a good job, but making you’re the most comfortable. When you reflect back on your images, you’ll see the true you. A true smile, you natural look and, of course, a stunning you that represents your brand and your personality.